Information about tracking data
It is understandable that you, as a partner, would like to know what you benefit from working with us. We regularly receive requests to evaluate the tracking data for your entries on our website.
We are happy to provide you with statistics on the number of views of entries on our website (page views, visits, clicks, etc.). We prepare these evaluations on request and charge for the time spent.
However, we often find that there is uncertainty about what data we can provide and how this information should be interpreted. Surprisingly, many of our partners do not have their own tracking and statistics. We are repeatedly asked for evaluations that we are technically unable to provide, e.g., on conversion.
We have compiled some information on the evaluation of tracking data here:
What data do we track?
We use two separate systems to evaluate traffic on our websites redundantly. We do not use any systems to which third parties have access, and we do not connect our records with other data. Therefore, we do not work with Google Analytics, etc., or other providers. Our tracking is anonymous.
What types of evaluations can we provide?
We can evaluate for your house/space entry:
- How often an entry was viewed in a given period (page views).
- How many visits an entry had in a given period (visits).
- Which regions these views came from (depending on the period).
- How often a link in an entry was clicked, e.g., the link to your website (clicks).
We can display these evaluations in table form and graphical:
For ads on our landing page, we can evaluate:
- How often the link in the ad was clicked during a week (clicks).
- Which regions these clicks came from (depending on the time period).
What types of evaluation are not possible?
We cannot generate evaluations for profiling purposes, i.e., we cannot analyse which group of people (age, gender, interests, etc.) is interested in a particular entry. Comparative evaluations with other entries are also not possible. This is due to applicable data protection regulations. As our tracking is anonymous, we are also unable to perform such evaluations for technical reasons.
How relevant is the tracking data?
Our tracking data does not provide much insight into the visibility and bookings that a property/space receives through us:
- Our activities in PR, social media, magazines, books, etc. are not included in the tracking data.
- The tracking data does not reflect how we increase the visibility of your own website in search engines.
- The number of bookings a property receives through us is not related to the number of hits on a listing.
What other evaluation options do you have?
The most effective way to evaluate our work is via your own website and the bookings you receive:
- Our links to external websites (e.g., to your property/space website) have a campaign tag (utm_campaign, utm_source, utm_medium). This allows you to evaluate traffic to your own website and conversion rates.
- Your web agency can use SEO tools to evaluate the development of your website’s visibility.
- When guests make a booking, ask them how they found your establishment/space.
How do you request an evaluation from us?
Please send your request by email to kontakt@urlaubsarchitektur.de, specifying which evaluation you need.